The 3 key takeaways
- Muted earth tones have become increasingly popular for cars, with shades like gray, black, brown, tan, and green now common. The trend began around 2013 but has gained traction recently, with carmakers like Jaguar and Jeep expanding their color schemes to include matte finishes and nature-themed hues.
- These subdued colors often come with a premium price, with upcharges ranging from $400 to $10,000, but buyers are still willing to pay for the unique shades as they view them as an expression of their personality or a limited availability offering.
- The trend towards earth tones and matte finishes is partly inspired by eco-friendly living and sustainability, reflecting consumers’ desire for a more natural aesthetic. Muted shades, like those of the Hyundai Santa Cruz, are outselling more traditional colors, and the style is also gaining popularity on social media platforms like TikTok.
Source: https://businessinsider.mx/muted-earthy-car-colors-premium-cost-2023-3/